The history of the automotive industry has been largely built around the dealership business model. These entities are separate from the manufactures who lend them their brands. These entities compete with each other within a single market, product against product.
For example, Ford dealership A is selling a 2020 F150 XLT and competing against Ford dealership B also for a 2020 F150 XLT.
Both dealerships get these vehicles from the manufacturer at the same price.
Intense pricing competition necessitated new ways for companies to make a profit margin.. on the back end. The hustle.
Sizing up customers differently, hiding charges in fine print, or forcing customers to buy aftermarket products to make the sale, the dealerships created systems which are not, nor have ever been in the best interest of their customers.
These practices slowly spilled out into the rest of the automotive industry, which also adopted the “quote”. Statistically, quote based systems have played to the disadvantage of women, minorities, or generally to people who otherwise had no experience. It created hostile companies, hostile staff, and even hostile customers. All working independently to beat the other parties and come out the victor.
Quote based systems have consistently been used to prey on the unsuspecting.
Contrast this with a company like Tesla, which has no dealerships and prices their vehicles direct to customer at fixed, non negotiable pricing. These electric vehicle manufacturers have recently come into the market shirking the entire dealership system in favour of fixed transparent pricing applied equally to everyone with non-commissioned staff.
It is these new initiatives that inspired the Calgary PPF Mission Statement and constitution. We believe the automotive industry must change, and is already changing.